Radley SS19 X Johanna Konta Edit
We worked with Radley London on this fabulous press event to launch the Radley X Johanna Konta edit for SS19 at the Ham Yard Hotel rooftop in London. Radley came to us with the idea of the tennis ball Radley dog and so we produced concepts and a solution, which was well, received and approved by the press team.
A variety of tennis themed elements were created which included a freestanding display with a 3D Radley dog made from tennis balls, small and giant 3D strut cards, printed tennis balls and astro turf. The wooden base of the freestanding display was powder coated to match the specific Radley pantone colour and tennis balls were dyed to match and then printed with the Radley logo.
This freestanding display is also reusable for other events which was a great asset for the Radley marketing team. Our services included the install and de-rig of the event space helping the press team deliver this event with ease.