Chivas Regal x Stefflon Don Collaboration Packaging
Luxury packaging for one of the UK’s biggest rap artists whisky collaboration…
Chivas Regal and Stefflon Don partnered to release a collaborative whisky in celebration of the UK’s foremost female rapper’s debut album, ‘Island 54’.
Pureprint contributed to the creation of unique packaging to support the launch, which includes a whisky presentation box that lights up upon opening. This box features details such as a glitter foil Chivas Regal logo and side panels showcasing a cocktail recipe from Stefflon Don.
A bespoke matching bottle bag, with foil and hot pink rope handles, was crafted to complement the standout box, resulting in a comprehensive bespoke packaging solution.
Inspired by Stefflon Don’s highly anticipated debut album, ‘Island 54’, the limited edition Chivas 12 x SteffLon Don reimagines Chivas 12’s iconic design with a tropical twist that resonates with the album’s island theme. Palm tree illustrations in bold splashes of blue and pink are accentuated by legendary Chivas gold throughout the design, seamlessly blending Steff’s trademark energy with Chivas’s bold style. The design is further enhanced with the rapper’s signature in a striking neon font.
The box is equipped with a motion sensor that activates the light upon opening, showcasing one of the many ways our expert team can help create ‘wow’ moments with luxury packaging.