Pureprint hits the spot with Park Champions

This summer the English Cricket Board (ECB) launched their Park Champions programme, a community-based programme designed to create leadership and a healthy outlet using sport and cricket in 10 under-privileged areas of London.

Pureprint’s full service solution for the ECB included creating the brand identity, production of the printed collateral/merchandise, storage and weekly fulfilment of the kits to ECB’s Park Champions.

It was imperative that the ECB branding was engaging; gaining the attention of potential leaders in the 10 regional areas and the participants of all ages in the sport.

“This has been a complex project requiring much planning to make this project a reality. Despite these complexities, Pureprint simply made this work for us, from concept through to delivery, on time. Working alongside their team gave us great confidence and has opened the door to even wider opportunities with this exciting project.” Project Manager, English Cricket Board

Following a highly successful launch, the ECB obtained over 150 Park Champion Leaders which, as a result, has encouraged a large number of people in those communities to enrol.

The uptake of this programme, together with the community support and spirt that has been shown by all involved, has made this such a success that the ECB are now planning to roll this programme out as a nationwide project.