Tortoise Accelerate to Net Zero with Puremail

Tortoise Media provides investigative journalism from award-winning writers. It is a British news website co-founded by former BBC News director and Times editor James Harding. Tortoise went live in April 2019 and has a fast-growing membership of well over 50,000 people. Tortoise produces daily podcasts, emails, postal mailings and ThinkIns for a slower and deeper discussion of news items.

Tortoise Media uses Pureprint and their low carbon communications mailing service Puremail to fulfil the quarterly mailing to their members. The Puremail service means, at no cost premium, they can ensure that direct mail communication is being produced with a net zero carbon footprint.

Puremail mailings are produced at Pureprint’s CarbonNeutral® factory using FSC® paper Carbon Balanced with the World Land Trust. Their distribution via the Royal Mail is also carbon offset.

Tortoise Media said: “Pureprint and Puremail is the perfect fit for our members’ mailings. Our strong emphasis on low carbon communications is paramount, and the services Pureprint Group offers, from printing to postage, provide us with an efficient CarbonNeutral® solution.”

Pureprint supports Tortoise Media’s Accelerating Net Zero initiative, a programme of ThinkIns and journalism in the lead up to the 2021 UN Climate Change Conference in Glasgow devoted to a single cause: Accelerating Net Zero.

Pureprint has one of the biggest printing sites in the UK with variable data capabilities to create truly personalised communications. Data experts can help increase response rates by cleansing and suppression, data strategy or supplying acquisition data. Combining this with fulfilment and handwork facilities, as well as automated daily mailing capabilities all in one location means a significantly reduced environmental impact.

Find out more about how Puremail can work for you and your projects here.