Walpole Webinar: The Art of Direct Mail in Engaging the Luxury Consumer


Come and join us at our Walpole webinar on Thursday 25th February at 4pm. As a strategic partner to Walpole we are hosting a webinar on The Art of Direct Mail in Engaging the Luxury Consumer with one of our direct mail experts Owen Purkis and JICMail’s Tara Pickles who have a wealth of up to date research on direct mail’s effectiveness and the changing environment which they will share along with valuable insights into how to engage your customers in direct mail. They will also be joined by Natasha Towey, Head of Marketing from Carrier, the luxury travel brand who will share her experiences of direct mail.

The past 10 months have seen luxury brands take a 10-year leap in terms of their digital strategies – but what impact is this having on customers? Can brands still effectively share their stories and communicate their core values in this over-saturated virtual space? In response, many brands are now turning to more traditional techniques to grab (and keep) customers’ attention, with print collateral – particularly direct mail – chief among these. Print has always been a real strength for luxury brands – the fact that customers can hold the communication in their hands: feel it, store it, and come back to it, gives print a level of credibility and believability that other channels can’t achieve. Furthermore, direct mail’s effectiveness at capturing consumer’s attention and driving them to purchase is compelling – with research showing that 92% of direct mail is opened, and 48% of UK adults take action after receiving direct mail.

Visit the events page on the Walpole website where you can find out more and sign up to the webinar, free for Walpole members and only £20 for non-members. Find out more here https://walpole-digital-events-calendar.heysummit.com/talks/the-art-of-print-in-engaging-the-hnw-customer/ or email rsvp@thewalpole.co.uk to register