It is twenty five years since we became the first printing company in the UK to be certified to ISO 14001 in 1993 and sustainability continues to be at the heart of our business. We have now added a new service and we are offering clients a way to balance the carbon emissions of the paper they use in their printed communications with Carbon Balanced Paper.
Government targets have now been set to reduce UK carbon emissions by 80% by 2050 against 1990 baseline and many businesses and consumers are becoming more focused on reducing their carbon emissions to help reduce climate change.
“It is good to see our customers becoming more environmentally conscious. I am sure it is a combination of programmes like Blue Planet and the increasing evidence of climate change through weather events and natural disasters that is persuading more people to care about the environment” said Richard Owers, Director of Pureprint. “Carbon Balanced Paper is an easy way for our customers to reduce the carbon impacts of their printed communication. All our printing operations have been CarbonNeutral® for over 15 years and now by specifying Carbon Balanced Paper our customers have the opportunity to produce printed work with very low net carbon emissions.”
Balancing is delivered by World Land Trust, an international conservation charity, who offset carbon emissions through the purchase and preservation of high conservation value land.
Through protecting standing forests, under threat of clearance, carbon is locked in that would otherwise be released. These protected forests are then able to continue absorbing carbon from the atmosphere, referred to as REDD (Reduced Emissions from Deforestation and forest Degradation). This is now recognised as one of the most cost-effective and swiftest ways to arrest the rise in atmospheric CO2 and global warming effects. Additional to the carbon benefits is the flora and fauna this land preserves, including a number of species identified at risk of extinction on the IUCN Red List of Threatened Species.
Sir David Attenborough, Patron of the World Land Trust says, “The money that is given to World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.”
Our clients can now use the World Land Trust, Carbon Balanced Paper logo, as a mark of integrity on their printed communications. Furthermore, we can provide clients with World Land Trust certificates quantifying the CO2e balanced and land area preserved for every print job, which an organisation can use in its environmental reporting and marketing.
“I am delighted that Pureprint, one of the UK’s leading environmental printers, recognises the value and integrity this initiative delivers to their clients”, says Jonathan Tame, Managing Director of CarbonCO, the environmental consultancy who manage this initiative for the print and paper industry. “Pureprint understand the social and business benefits of taking their environmental responsibilities seriously and helping clients reduce their impacts. It is a simple and genuine solution to a very real problem”.